Fox, along with other networks, initially rejected American Idol. However, Rupert Murdoch, head of Fox's parent company, was persuaded to buy the show by his daughter Elisabeth who was a fan of the British version. Through word-of-mouth generated by the appeal of its contestants and the presence of acid-tongued British judge Simon Cowell, the show grew into a phenomenon. It was recently picked up for its ninth season by Fox. In November 2005, executives at Fox Broadcasting and the producers of American Idol reached a new deal, allowing the show to remain on the air through 2011.