Business Opportunity

About Global Fax Market and Business opportunity

US$45 billion (Rs. 2,02,500 crore) year industry and growing Fax Communication Advantage.

1. Faxing is the easiest technology available for international communication. And it does not require the expense or complications of operating a scanner, special software or computer equipment. 1.5 billion people worldwide have access to fax machine.

Most people view faxing as the quickest, most reliable medium for sending non-voice messages and instigating prompt response. Additionally, faxing is the method of choice for communication of hard copies, originals and documents in development or revision stages.

More than any other communication technology used today, fax represents people's ability to communicate. The business world would find it very difficult to survive without fax communication.

3. 78% of telecommunications managers don't know the cost of sending a fax.

4. Pitney Bowes Inc. estimates that roughly 41% of the total telephone traffic cost on an average large user's telecommunications network is fax-related.

5. 28% of all international faxes have to be resent, increasing both telecom and personnel costs.

6. Fax trails only the telephone as the most reliable method to get messages delivered. It is preferred over e-mail, overnight courier and voice mail. Fax is used when a fast response is needed and a hard copy is required.

7. Fax costs are expected to increase an average of 12% over the next year.

8. Over 60% of business professionals at both large and small companies are faxing more than they did last year.

9. Fortune 500 employees report that they fax an average of 41 five-page documents per day. Employees at mid-sized companies report faxing an average of 36 four-page documents per day.

10. The Fax Market is Not Being Eroded by E-Mail. Only 14% of computers have Internet access today.

11. 60 - 70% of e-mail is used for intra-company communication.

12. 55% of Fortune 500 employees and 68% of mid-sized company employees believe that fax is easier to use than e-mail.

13. Fax usage is just as high for companies that use e-mail as for those that don't.

14. Only 33% of business professionals rated e-mail as extremely easy to use. 56% rated faxing as extremely easy.

15. Fax is the preferred mode of business communication world over. The current market size of fax business is over $ 45 billion or Rs. 2,02,500 crore.

16. One third of world's population (close to 1.5 billion people) have access to fax machines.

17. In most third world countries, telecommunication is controlled by Government and the international communication tariff is the highest.

18. You get a confirmation of your sent fax on your email or fax machine.

19. Millions of people are sending faxes everyday to USA, Europe and various other countries using normal telephone line from India.

20. You can start your own fax business from your home, office or a small place with a very low investment.

FAX is the hidden secret of Setu Infocom. No other Internet Telephone service operator provides a fax service like SetuFax and SetuFax Reseller's have a terrific opportunity in fax IF they choose to apply it.

There is a terrific opportunity to:

• Make more money for our Resellers, even in difficult Internet connection environments.
• Save our customers money and time.
• Differentiate SetuFax from the competition.
• Helping move SetuFax into businesses.

Before we describe how SetuFax does fax and why it is such a good opportunity for service, lets look at some market Facts on FAX:

• 41% of American corporate phone billing is for fax.
• 60% of the cost of a fax is the human labor involved.

Millions of fax machines are still being sold every year (over 22 million in 2001), well over 100 million machines in place worldwide according to DataQuest.

There is still a large part of the world that communicates via fax-- direct fax users outnumber email users by almost 5 to 1.

The fax-over-IP market shows no signs of slowing as more and more companies turn to the Net to transmit documents. According to research by The Gartner Group, fax-over-IP will reach 5.6 billion pages carried by 2001, up from 44 million pages in 1997. IDC estimates that fax transmissions represented a $90 billion dollar market in 2001 and is continuing to grow.

Of the 65 million or so e-mail addresses in the world almost half are based in the USA. According to IDC, 1.55 billion people have access to fax somehow. Many "road warrior" documents will begin digitally, but they will be sent, via IP, to a fax machine or fax server.

The average cost of a two-page domestic USA fax is around $2.12, according to The Kauffman Group, an Internet fax consulting firm. A two-page Internet fax costs about 20 cents.

• 80% of fax transmissions still originate from fax machines. (According to IDC)

Summary:

How you can use SetuFax to save customers money on their fax delivery costs, save them time through FAX broadcast and fax to email and make your Setu Infocom product offering interesting and appealing to business customers. These business customers can become great voice customers as well once you have proven the value of the service to them in their fax communications.

You can make more money by offering fax since it can fill unused capacity, offers a new type of customer to you and new opportunities for expanding the usage by existing customers.

SetuFax is a unique and powerful tool for you to enhance your success. I urge you to try the different types of fax service available to you already in SetuFax and make sure you train your sales teams to mention the fax capabilities whenever you are selling a customer on using Setu's products and it's fax capabilities.

Good fortune and good selling !

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